Also, regarding the rise in BL and Otome purchases. I've looked up information on this itself, BL is just the newest novelty that's hit the market so to speak. While it's soaring at the moment, it's sort of like how there was a soar in josei manga. It becomes very popular and naturally will fall again. As far as Otome goes, I imagine you have to buy that would you not? If you wanted to play it, you'd have to buy it. It's not like an anime you can simple watch on television. There must be a purchase involved.